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MAVENMANAGEMENT GROUP

Advanced Research & Advisory

Market research and strategic intelligence.

Maven Management Group helps organizations decide which markets to enter, which partners to pursue, and where to invest. We turn complex questions into source-backed analysis and recommendations your team can put to work.

Explore Capabilities View Research Examples

Capabilities

Research built around your decision.

From evaluating a new market to understanding how buyers discover your organization, Maven structures each engagement around the decision your team needs to make.

  1. 01

    Market & Trade Intelligence

    Evaluate market opportunities, prioritize trade shows and conferences, and identify prospective buyers, partners, and distribution channels.

    Typical deliverables include market assessments, ranked opportunity shortlists, partner profiles, and plans for outreach and follow-up.

  2. 02

    Competitive & Digital Intelligence

    Understand how your organization compares with competitors and how buyers discover it through search and AI-generated answers.

    Typical deliverables include competitive benchmarks, visibility assessments, and prioritized recommendations for improving market positioning and discoverability.

  3. 03

    Custom Research & Advisory

    Investigate a defined business question, prepare a briefing for leadership, or establish ongoing research support.

    Typical deliverables include decision briefs, comparative analyses, and recurring updates tied to agreed priorities.

Research Examples

What the work looks like.

Two examples of how Maven can structure a research assignment and what a client can expect to receive.

Illustrative engagement

European trade opportunity assessment

The question
Which European events and markets offer the strongest fit for a specialized life sciences company?
The deliverable
A ranked event shortlist, priority markets, profiles of prospective partners, and a plan for turning meetings into potential pilot projects.

Illustrative engagement

AI visibility and competitive assessment

The question
How does a consumer brand appear in AI-generated answers to questions its prospective customers ask?
The deliverable
An assessment across selected platforms and buyer questions, a comparison with relevant competitors, and recommendations for improving the information buyers and AI platforms can find.

Research Approach

From question to recommendation.

  1. 1

    Define the decision.

    Agree on the question, scope, audience, and what the client needs the research to support.

  2. 2

    Gather and test the evidence.

    Use primary and authoritative sources where available, compare findings across sources, and identify gaps or assumptions that affect the analysis.

  3. 3

    Deliver a practical recommendation.

    Explain the findings, show how the options compare, and identify what the client can do next.

Engagements

Two ways to work with Maven.

Defined research project

For a specific decision, market, or opportunity. Agree upfront on the research questions, scope, deliverables, and timeline. A project can culminate in a written report, an executive briefing, or both.

Ongoing research retainer

For teams with recurring research needs. Agree on priorities, cadence, and deliverables for assignments such as market monitoring, partner screening, competitive updates, and ad hoc decision briefs.